Saturday, April 12, 2008

Tuna! Why is it Tuna?

It's All Tuna!

In 1978, while visiting in Nahant, MA, I heard a story from a friend and successful businessman about a shipload of tuna sitting in a North Sea harbor waiting to be unloaded. The owner of the cargo received a phone call telling him that the ship was being denied access to the port by government authorities. He desperately needed a way to unload the tuna anyway he could. He promptly located a buyer to take it off of his hands by selling the tuna before it rotted at a fraction of its retail price to minimize his losses. "I have a great deal for you, Bill. You can buy this tuna that is sitting in the harbor and resell it at a profit. You can make a fortune." Bill bought it and saved
the owner from total ruin on the shipment.

Bill called on a friend of his to be a buyer for his tuna. Bill said to the buyer, "I have a great deal for you. You buy this tuna from me. I'll make a profit. You sell it and you can make a profit, too. The price to you is still way below the market price."

So John bought the tuna, making a profit for Bill. John knew a man who owned a supermarket chain and offered the tuna to him at a profit. Kevin bought the bill of lading and arranged to have the ship eventually unload. After a few days of dealing, the ship was unloaded and the tuna was distributed and stocked in the stores.

It was only a few days later that the reports started to come in. People were being made ill by the tuna. Kevin called John to complain. John made a hasty call to Bill and Bill called the original owner. He was more than a little bit perturbed. The original owner blew his stack, "Hey, it's not my fault. I thought you understood that the tuna was not for eating - it was for buying and selling."
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Author's Note: The book cover images in the side margins of this blog are my own publications of eBooks available at both Amazon and B&N. Please take a moment and go to the sites and read about them. Then if you like it, buy one or two.

1 comment:

Your Mother said...

It's your mother...
Why don't you ever call? I see that you have time to blog to the world and explain to them about TUNA! Me? I have to buy this computer thingee and learn all about the internets just to talk with my son, the person whom I gave birth to in an agonizing seven hours of my life.

Maybe I should just write to you here and you will get my messages.